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Citizen Coke: The Making of Coca-Cola Capitalism
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ISBN: 0393353346
Author: Elmore, Bartow J.
Condition: New
"Citizen Coke demostrate[s] a complete lack of understanding aboutthe Coca-Cola system-past and present." -Ted Ryan, the Coca-Cola CompanyBy examining the real thing ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health. 8 pages of illustrations
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Citizen Coke: The Making of Coca-Cola Capitalism