City Branding: Theory and Cases
MIA KARTS BOOKS
City Branding: Theory and Cases
Book details
- Language
- English
- Category
- Urban & Regional
- Condition
- New
- ISBN-10
- 0230241859
- Vendor: Mia Karts
City Branding: Theory and Cases
$177.78 USD
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ISBN: 0230241859
Author: Dinnie, K.
Condition: New
The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.
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City Branding: Theory and Cases
$177.78 USD
