Coca-Colonization and the Cold War: The Cultural Mission of the United States and Austr...
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Coca-Colonization and the Cold War: The Cultural Mission of the United States and Austria After the Second World War
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ISBN: 0807844551
Author: Wagnleitner, Reinhold
Condition: New
Reinhold Wagnleitner argues that cultural propaganda played an enormous part in integrating Austrians and other Europeans into the American sphere during the Cold War. In Coca-Colonization and the Cold War, he shows that 'Americanization' was the result not only of market forces and consumerism but also of systematic planning on the part of the United States.
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Coca-Colonization and the Cold War: The Cultural Mission of the United States and Austria After the Second World War
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