Communicating When Your Company is Under Siege

ISBN: 0823217833

Author: Pinsdorf, Marion

Condition: New

Marion Pindsdorfs prescription to prevent a corporate disaster is: "when public health and safety are involved, tell it all and tell it fast." This book is a guide for companies large and small for surviving a public crisis. It is a battle tested guide written by a veteran public relations expert that is packed with information on working with the media during a corporate public crisis. Pindsdorf uses specific cases as examples of how to and how not to handle public relations during a crisis.