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- Vendor: Miakarts Books
Competing Against Luck: The Story of Innovation and Customer Choice
$17.03 USD
$16.26 USD
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This book explores the theory of Jobs to Be Done and how companies can innovate by understanding customer needs. Written by Clayton M. Christensen and published by HarperBusiness.
- Format: Hardcover, 288 pages
- Key Features: Frameworks for identifying customer jobs, real-world case studies, and actionable insights for innovation
- Contents: Chapters on the Jobs to Be Done theory, data gathering, and building innovation capabilities
- Collector Value: New, unread condition; ideal for business and innovation collections
A fresh copy of this influential work, ready to ship.
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Competing Against Luck: The Story of Innovation and Customer Choice
$17.03 USD
$16.26 USD