Competitive Selling: Out-Plan, Out-Think, and Out-Sell to Win Every Time

ISBN: 0071738894

Author: Chase, Landy

Condition: New

Become a Dominant Predator in todays dog-eat-dog sales environmentTheres a hard fact that we all have to face: Buyers have evolved. Theyve become shopaholics. They almost never consider a single vendor when making a buying decision. Instead, they call you- and your competitors-and choose from multiple options. They know that pitting you against your competition always works to their benefit.In todays sales environment, only the strongest and smartest live to sell another day. Master sales strategist Landy Chase calls these top performers dominant predators- salespeople who consistently win business, at higher prices, by crushing the competition at every turn. He knows exactly how they do it because hes the one who teaches them how to do it. Now, its your turn.In Competitive Selling, Chase reveals the master strategy of the dominant predator, offering a proven, step-by-step process for entering the fray as a prepared and confident warrior. Youll learn how to: Identify your competition before meeting with the buyer Open competitive selling opportunities Out-flank your competitors using the Client Needs Analysis Eliminate competitors without badmouthing them Stand out to the decision makers Win sales even as the higher-priced optionIts a jungle out there. The goal in todays winner-take-all world of selling is to make every selling opportunity an unfair fight-in your favor. You have to adapt to your surroundings and take control of your environment. Be assured, your competitors are out there trying to do the same thing. Competitive Selling provides the techniques and skills for seizing the advantage before they even see you coming.