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Competitive Strategies: Managing the Present, Imagining the Future (Bocconi on Management)
$156.85 USD
$73.32 USD
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Competitive Pricing You Can Trust — Quality You Can Rely On.
ISBN: 0230301649
Author: Valdani, E.
Condition: New
This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.
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Competitive Strategies: Managing the Present, Imagining the Future (Bocconi on Management)
$156.85 USD
$73.32 USD