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Competitive Success: How Branding Adds Value
$80.97 USD
$64.78 USD
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Competitive Pricing You Can Trust — Quality You Can Rely On.
ISBN: 0470998229
Author: Davis, John A.
Condition: New
Competitive Success: How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications.The book presents a comprehensive review of the entire brand spectrum, including: Brand strategy Implementation Customer/brand insight Resource allocation Performance measurement
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Competitive Success: How Branding Adds Value
$80.97 USD
$64.78 USD