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Competitor Analysis: Turning Intelligence into Success (CBI Series in Practical Strategy)
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Competitive Pricing You Can Trust — Quality You Can Rely On.
ISBN: 0471499919
Author: Hussey, David
Condition: New
This book provides a comprehensive guide for marketing and planning practitioners, managers and management consultants to enable them to improve the competitor information and intelligence available to their organizations, and to use it to gain advantages over the competition. Competitor Analysis: Turning Intelligence into Success goes beyond the broad concepts, and gives practical advice on how to obtain and use the necessary information, offers strategies for both attack and defence. The text builds on a sound conceptual foundation, and draws heavily on the author's practical experience.
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Competitor Analysis: Turning Intelligence into Success (CBI Series in Practical Strategy)