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Consumer Value: A Framework for Analysis and Research (Routledge Interpretive Market Research Series)
$117.81 USD
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ISBN: 0415191939
Author: Holbrook, Morris
Condition: New
Consumer Value is one of the few books that attempts to define and analyse exactly what consumers want. By setting down a new and innovative framework for the concept of 'value' it is as provocative as it is rigorous.
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Consumer Value: A Framework for Analysis and Research (Routledge Interpretive Market Research Series)
$117.81 USD
$94.25 USD