Consumer Value: A Framework for Analysis and Research (Routledge Interpretive Market Re...
MIA KARTS BOOKS
Consumer Value: A Framework for Analysis and Research (Ro...
- Vendor: Mia Karts
Consumer Value: A Framework for Analysis and Research (Routledge Interpretive Market Research Series)
$88.38 USD
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Book Details
- Author
- Morris Holbrook
- Publisher
- Routledge
- Format
- Paperback
- Language
- English
- Category
- Advertising
- Condition
- New
- ISBN-13
- 9780415191937
- ISBN-10
- 0415191939
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ISBN: 0415191939
Author: Holbrook, Morris
Condition: New
Consumer Value is one of the few books that attempts to define and analyse exactly what consumers want. By setting down a new and innovative framework for the concept of 'value' it is as provocative as it is rigorous.
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Consumer Value: A Framework for Analysis and Research (Routledge Interpretive Market Research Series)
$88.38 USD
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