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Consumers and Services
$122.32 USD
$97.86 USD
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ISBN: 0471962694
Author: Gabbott, Mark
Condition: New
This approach to service marketing from a consumer perspective integrates information on service consumption from from a variety of sources. It establishes the effect of the characteristics of services upon consumer behavior and presents four detailed case studies of consumer behavior in service industries.
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Consumers and Services
$122.32 USD
$97.86 USD