Consumers and Services
MIA KARTS BOOKS
Consumers and Services
Consumers and Services
$17.17 USD
Available
Book Details
- Format
- Paperback
- Language
- English
- Category
- Service
- Condition
- Used
- ISBN-13
- 9780471962694
- ISBN-10
- 0471962694
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ISBN: 0471962694
Author: Gabbott, Mark
Condition: Used
This approach to service marketing from a consumer perspective integrates information on service consumption from from a variety of sources. It establishes the effect of the characteristics of services upon consumer behavior and presents four detailed case studies of consumer behavior in service industries.
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Consumers and Services
$17.17 USD
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