- Vendor: Miakarts Books
Contagious: Why Things Catch On by Jonah Berger
Free U.S. shipping on all orders. Free international shipping on orders over $99
All orders are dispatched the next business day!
Competitive Pricing You Can Trust — Quality You Can Rely On.
Contagious: Why Things Catch On by Jonah Berger explores the science behind why certain products, ideas, and behaviors become popular. This book provides insights into the principles of social transmission and word-of-mouth marketing.
- Format: New print book
- Key Features: Presents six principles of contagiousness based on academic research and real-world examples
- Contents: Covers topics such as social currency, triggers, emotion, public visibility, practical value, and storytelling
- Collector Value: New condition, perfect for readers interested in marketing, psychology, and business trends
This book is a practical resource for understanding how ideas spread and catching on in a crowded marketplace.
Have a question?

Contagious: Why Things Catch On by Jonah Berger

