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Copywriting: Successful Writing for Design, Advertising and Marketing
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Competitive Pricing You Can Trust — Quality You Can Rely On.
ISBN: 1780670001
Author: Shaw, Mark
Condition: New
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications.
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Copywriting: Successful Writing for Design, Advertising and Marketing