Copywriting: Successful Writing for Design, Advertising and Marketing

Copywriting: Successful Writing for Design, Advertising and Marketing

Mark Shaw

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Copywriting: Successful Writing for Design, Advertising a...
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Copywriting: Successful Writing for Design, Advertising and Marketing

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Book Details

Author
Mark Shaw
Publisher
Laurence King Publishing
Format
Paperback
Language
English
Category
Business Writing
Condition
New
ISBN-13
9781780670003
ISBN-10
1780670001

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Product description

ISBN: 1780670001

Author: Shaw, Mark

Condition: New

Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications.

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Copywriting: Successful Writing for Design, Advertising and Marketing

$43.04 USD
 per 

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