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Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit

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Product description

ISBN: 0749455128

Author: Barnes, Cindy

Condition: New

Creating and Delivering Your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers.Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.

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Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit

$77.98 USD
$62.39 USD
 per 
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