Creating Brand Loyalty
Creating Brand Loyalty — back cover
Creating Brand Loyalty
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Creating Brand Loyalty

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Book Details

Format
Paperback
Language
English
Category
Advertising
Condition
Used
ISBN-13
9781587768149
ISBN-10
1587768143

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Product description

ISBN: 1587768143

Author: Czerniawski, Richard D.

Condition: Used

Now there's a definitive guide to really great advertising - for the client side. Loaded with tools, practical advice, and real world examples, Creating Brand Loyalty empowers marketing managers to take the leadership role in building power brands that command customer loyalty.

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Creating Brand Loyalty

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