Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Tech
MIA KARTS BOOKS
Crossing the Chasm, 3rd Edition: Marketing and Selling Di...
- Vendor: Miakarts Books
Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Tech
$16.64 USD
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This is the third edition of Geoffrey A. Moore's classic business book Crossing the Chasm, which focuses on marketing and selling disruptive technology products to mainstream customers.
- Format: Print book, paperback edition
- Key Focus: Strategies for high-tech market adoption and crossing the gap between early adopters and the early majority
- Contents: Updated case studies, revised frameworks, and practical advice for technology start-ups and established companies
- Edition: Third edition, published by HarperBusiness
- Condition: New, unread copy
A foundational resource for entrepreneurs, marketers, and business leaders working in technology markets.
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Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Tech
$16.64 USD
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