Customer Sense: How the 5 Senses Influence Buying Behavior
MIA KARTS BOOKS
Customer Sense: How the 5 Senses Influence Buying Behavior
Book details
- Author
- Aradhna Krishna
- Publisher
- MACMILLAN
- Format
- Hardcover
- Language
- English
- Category
- Economics
- Condition
- New
- ISBN-13
- 9780230302174
- ISBN-10
- 023034173X
- Vendor: Mia Karts
Customer Sense: How the 5 Senses Influence Buying Behavior
$38.19 USD
Shipping calculated at checkout.
Available
Free U.S. shipping on all orders. International shipping is calculated at checkout.
ISBN: 023034173X
Author: Krishna, Aradhna
Condition: New
An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.
Have a question?
Customer Sense: How the 5 Senses Influence Buying Behavior
$38.19 USD
You May Also Like
More in Economics
