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Customer Sense: How the 5 Senses Influence Buying Behavior
$44.91 USD
$38.08 USD
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ISBN: 023034173X
Author: Krishna, Aradhna
Condition: New
An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.
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Customer Sense: How the 5 Senses Influence Buying Behavior
$44.91 USD
$38.08 USD