Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competiti...
MIA KARTS BOOKS
Defending Your Brand: How Smart Companies use Defensive S...
Book details
- Language
- English
- Category
- Leadership & Motivation
- Condition
- New
- ISBN-10
- 0230340342
- Vendor: Mia Karts
Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks
$43.87 USD
Shipping calculated at checkout.
Available
Free U.S. shipping on all orders. International shipping is calculated at checkout.
ISBN: 0230340342
Author: Calkins, T.
Condition: New
Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.
Have a question?
Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks
$43.87 USD
You May Also Like
More in Leadership
