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Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks
$76.32 USD
$55.79 USD
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Competitive Pricing You Can Trust — Quality You Can Rely On.
ISBN: 0230340342
Author: Calkins, T.
Condition: New
Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.
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Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks
$76.32 USD
$55.79 USD