Design for Communication: Conceptual Graphic Design Basics

ISBN: 0471418293

Author: Resnick, Elizabeth

Condition: New

Complete coverage of basic design principles illustrated by student examplesDesign for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians.This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator's critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution.Assignments are organized from basic to advanced within six sections:* The elements and principles of design* Typography as image* Creative word play* Word and image* Grid and visual hierarchy* Visual advocacyDesign for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals.