Designing Brand Identity: An Essential Guide for the Whole Branding Team

ISBN: 1118980824

Author: Wheeler, Alina

Condition: Used

Designing Brand IdentityDesign/BusinessWhether youre the project manager for your companys rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration.3 sections: brand fundamentals, process basics, and case studies.Over 100 branding subjects, checklists, tools, and diagrams.50 case studies that describe goals, process, strategy, solution, and results.Over 700 illustrations of brand touchpoints.More than 400 quotes from branding experts, CEOs, and design gurus.Designing Brand Identity is a comprehensive, pragmatic, and easy-to-understand resource for all brand builders-global and local. Its an essential reference for implementing an entire brand system.Carlos Martinez OnaindiaGlobal Brand Studio LeaderDeloitteAlina Wheeler explains better than anyone else what identity design is and how it functions. Theres a reason this is the 5th edition of this classic.Paula ScherPartnerPentagramDesigning Brand Identity is the book that first taught me how to build brands. For the past decade, its been my blueprint for using design to impact people, culture, and business.Alex CenterDesign DirectorThe Coca-Cola CompanyAlina Wheelers book has helped so many people face the daunting challenge of defining their brand.Andrew CecconExecutive Director, MarketingFS InvestmentsIf branding was a religion, Alina Wheeler would be its goddess, and Designing Brand Identity its bible.Olka KazmierczakFounderPop Up GrupaThe 5th edition of Designing Brand Identity is the Holy Grail. This book is the professional gift you have always wanted.Jennifer FrancisDirector of Marketing, Communications, and Visitor ExperienceLouvre Abu Dhabi