Developing a Creative and Innovative Integrated Marketing Communication Plan
MIA KARTS BOOKS
Developing a Creative and Innovative Integrated Marketing Communication Plan
Book Details
- Format
- Paperback
- Language
- English
- Category
- Management & Leadership
- Condition
- Used
- ISBN-13
- 9780137783335
- ISBN-10
- 0137783337
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ISBN: 0137783337
Author: Ogden, James
Condition: Used
For advertising and marketing courses in the schools of business and journalism. Able to be used as both a stand alone item or a supplement to current advertising books, this how to book focuses on the creation of an Integrated Marketing Communication (IMC) Plan.
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Developing a Creative and Innovative Integrated Marketing Communication Plan
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