Direct Marketing: Strategy, Planning, Execution
MIA KARTS BOOKS
Direct Marketing: Strategy, Planning, Execution
Book Details
- Format
- Hardcover
- Language
- English
- Category
- Training
- Condition
- New
- ISBN-13
- 9780071352871
- ISBN-10
- 0071352872
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ISBN: 0071352872
Author: Nash, Edward
Condition: New
The "master strategist of direct marketing" has enhanced his classic reference with a wealth of proven direct mail strategies for the Internet age. This eagerly awaited edition adds in-depth information on profitable use of the Web for direct response sales, as well as increased coverage of alternative media, infomercials, telemarketing, and database marketing.
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Direct Marketing: Strategy, Planning, Execution
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