Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity

ISBN: 0470922222

Author: Linkner, Josh

Condition: New

A 5-part process that will transform your organization - or your career - into a non-stop creativity juggernautWe live in an era when business cycles are measured in months, not years. The only way to sustain long term innovation and growth is through creativity-at all levels of an organization. Disciplined Dreaming shows you how to create profitable new ideas, empower all your employees to be creative, and sustain your competitive advantage over the long term. Linkner distills his years of experience in business and jazz - as well as hundreds of interviews with CEOs, entrepreneurs, and artists - into a 5-step process that will make creativity easy for you and your organization. The methodology is simple, backed by proven results. Empowers individuals, teams, and organizations to meet creative challenges posed by the marketplace Turns the mystery of creativity into a simple-to-use process Shows how creativity can be used for everything from innovative, game-shifting breakthroughs to incremental advances and daily improvements to business processes Offers dozens of practical exercises, thought-starters, workouts to grow "creative muscles," and case studiesDisciplined Dreaming shows even the stuffiest corporate bureaucracies how to cultivate creativity in order to become more competitive in today's shifting marketplace.#8 New York Times Bestseller (Hardcover Business)#2 Wall Street Journal Bestseller (Hardcover Business)#9 Wall Street Journal Bestseller (Hardcover Nonfiction)#9 Washington Post Bestseller (Nonfiction Hardcover)#1 USA Today Bestseller (Money)#10 Publishers Weekly Bestseller (Nonfiction)Q&A with Author Josh LinknerAuthor Josh Linkner Why is creativity in the workplace so important?The world has dramatically changed in the last few years, and many of the competitive advantages of the past have become commoditized. With increased complexity, dizzying speed, and ruthless competition now commonplace in business, creativity and innovation have become the only true sustainable competitive advantage. Creativity is the one thing you cant outsource. Its the difference between game-changing companies and also-rans. Individuals may get hired based on their resumes, but they get promoted and succeed based on their creativity. Creativity has become the currency of success in the new era of business, and life.What is Disciplined Dreaming?Disciplined Dreaming is a five-part system to build, nurture, and manage creativity. It is based on my experience as a four-time entrepreneur, jazz musician, and venture capitalist, plus personal interviews I conducted with over 200 thought leaders--CEOs, entrepreneurs, artists, billionaires, nonprofit leaders. I developed Disciplined Dreaming by distilling the collective wisdom of this amazing group into a simple, easy-to-follow process that you can put to use immediately to drive your own creativity.An accomplished musician yourself, you compare creative riffs at work to jazz improvisation. How do the two relate?In jazz, 99 percent of the notes are improvised. Spontaneous creativity. However, that 1 percent thats on the written page is incredibly important. It provides musicians with a framework to direct and enhance their creativity. Disciplined Dreaming is the business-world equivalent to that 1 percent. It provides a structure that enables creativity. In addition, jazz musicians use specific patterns and techniques as building blocks of innovation. Ive been able to translate many of those concepts into the language of business, and I show readers how to inject them into their daily lives. These riffs can be applied to creative challenges of all sizes, and they help support the creative process.How can you start working creativity muscles with a team that has grown stagnant?The biggest inhibitor of creativity isnt human potential, it is fear. While we enter the world with limitless creativity, our schools, organizations, and bureaucracies beat it out of us. We are

• New York Times Bestseller | Top Ten Business Book of 2011 by Amazon.com | Harold A. Longman Award as the #1 best business book of the year | Wall St. Journal Bestseller | USA Today Bestseller