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E-Marketing: Theory and Application
$156.73 USD
$125.39 USD
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ISBN: 0230203965
Author: Dann, Stephen
Condition: New
Combining academic rigour and practical application, E-Marketing brings together a theoretical framework from academic peer reviewed literature with contemporary developments in internet technology. Considering marketing theory and practice, the text demonstrates how conceptual frameworks can be applied to the e-marketing environment.
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E-Marketing: Theory and Application
$156.73 USD
$125.39 USD