Effective Benchmarking

ISBN: 0412714906

Author: M. Zairi

Condition: New

This book provides the reader with inside knowledge about the application and workability of the concept of benchmarking in different industrial contexts. It takes a practical approach, including case studies in benchmarking applications from a cross-section of industry and commerce, and promotes state-of-the-art thinking and innovation through the use of benchmarking. It is the key text for senior managers, project teams, trainers and consultants in benchmarking and quality management. Effective Benchmarking features include: 20 case studies from nine different sectors; evidence that benchmarking can help achieve competitive advantage; numerous tips and useful information.