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Emotion Marketing: The Hallmark Way of Winning Customers for Life
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ISBN: 0071364145
Author: Robinette, Scott
Condition: New
To its millions of loyal customers world-wide, the Hallmark brand stands for more than just greeting cards; it embodies the elusive item every company hopes to capture-the customers heart. Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first time, Hallmark reveals its groundbreaking strategy: Emotion Marketing.This strategy can help any company create an emotional bond with customers for a competitive advantage in the marketplace. Emotion Marketing will reveal: How emotion works to cement customer loyalty The 3 Emotional Es-Equity, Experience, and EnergyScott Robinette (Kansas City, MO) is General Manager of Hallmark Business Expressions. Claire Brand (Kansas City, MO) is Customer Marketing Manager at Hallmark. Vicki Lenz (Atlanta, GA) is a writer, consultant, and speaker on business, leadership, and marketing.
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Emotion Marketing: The Hallmark Way of Winning Customers for Life