Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-war Cons...
MIA KARTS BOOKS
Ernest Dichter and Motivation Research: New Perspectives ...
Book details
- Author
- S. Schwarzkopf
- Publisher
- MACMILLAN
- Format
- Hardcover
- Language
- English
- Category
- Economic History
- Condition
- New
- ISBN-13
- 9780230537996
- ISBN-10
- 0230537995
- Vendor: Mia Karts
Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-war Consumer Culture
$108.51 USD
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ISBN: 0230537995
Author: Schwarzkopf, S.
Condition: New
The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America.
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Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-war Consumer Culture
$108.51 USD
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