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Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-war Consumer Culture
$144.94 USD
$102.26 USD
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ISBN: 0230537995
Author: Schwarzkopf, S.
Condition: New
The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America.
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Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-war Consumer Culture
$144.94 USD
$102.26 USD