Essentials of Marketing Research (with Qualtrics Card)
MIA KARTS BOOKS
Essentials of Marketing Research (with Qualtrics Card)
Book Details
- Format
- Paperback
- Language
- English
- Category
- Research
- Condition
- New
- ISBN-13
- 9781439047545
- ISBN-10
- 1439047545
Free U.S. shipping on all orders. International shipping is calculated at checkout.
ISBN: 1439047545
Author: Zikmund, William G.
Condition: New
Marketing Research deals with the design, collection, analysis, and reporting of data relevant to a firm's current and future needs. The trend in Marketing Research, aside from using the Internet to quickly capture marketing data, is the focus on the marketing research student as a manager of marketing research and not actually a practitioner of marketing research. This course is typically found in 4-year and MBA programs, and is taught out of the marketing department.
Have a question?
Essentials of Marketing Research (with Qualtrics Card)
You May Also Like
More in Marketing & Sales
