Finding Betty Crocker: The Secret Life of Americas First Lady of Food (Fesler-Lampert Minnesota Heritage)

ISBN: 0816650187

Author: Marks, Susan

Condition: New

While Betty Crocker is often associated with 1950s happy homemaking, she originally belonged to a different generation. Created in 1921 as a friend to homemakers for the Washburn Crosby Company (a forerunner to General Mills) in Minneapolis, her purpose was to answer consumer mail. She was actually the women of the Home Service Department who signed Bettys name. Eventually, Betty Crockers local radio show on WCCO expanded, and audiences around the nation tuned her in, tried her money-saving recipes, and wrote Betty nearly 5,000 fan letters per day. In Finding Betty Crocker, Susan Marks offers an utterly unique look at the culinary and marketing history of Americas First Lady of Food.Susan Marks is a writer/producer/director with her own production company, Lazy Susan Productions.