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Football Brands
$82.47 USD
$62.21 USD
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Competitive Pricing You Can Trust — Quality You Can Rely On.
ISBN: 0230232531
Author: Bridgewater, S.
Condition: New
The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding.
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Football Brands
$82.47 USD
$62.21 USD