Franchise Organizations
MIA KARTS BOOKS
Franchise Organizations
Book Details
- Format
- Hardcover
- Language
- English
- Category
- Hospitality, Travel & Tourism
- Condition
- New
- ISBN-13
- 9780875848327
- ISBN-10
- 087584832X
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ISBN: 087584832X
Author: Bradach, Jeffrey L.
Condition: New
The franchise phenomenon is largely undocumented and poorly understood. This book presents a look at the key factors that shape a franchise's success. Using examples from restaurant chains, including KFC, Pizza Hut, Hardee's, and Jack in the Box, it aims to extract the ingredients that make for a thriving enterprise.
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Franchise Organizations
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