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Global Strategies and Local Realities: The Auto Industry in Emerging Markets
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ISBN: 0333804856
Author: Various
Condition: New
The emerging markets have shifted rapidly from being the growth points of the global auto industry in the mid-1990s to being in crisis and recession at the end of the 1992. The essays in this volume analyze current transformations in the auto industry in a broad range of emerging markets. Some of the essays are thematic, addressing such issues as market instability and the environmental impact of vehicle use across a broad range of emerging markets. Other essays are comparative, providing in-depth analysis of particular issues, such as the development of vehicles specifically targeted at emerging markets.
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Global Strategies and Local Realities: The Auto Industry in Emerging Markets