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Handbook of Consumer Behavior

Handbook of Consumer Behavior

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Handbook of Consumer Behavior
  • Handbook of Consumer Behavior

    Handbook of Consumer Behavior

    $111.11 USD
    Available

    Book Details

    Format
    Hardcover
    Language
    English
    Category
    Management & Leadership
    Condition
    New
    ISBN-13
    9780133727494
    ISBN-10
    0133727491

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    Product description

    ISBN: 0133727491

    Author: Robertson, Thomas S.

    Condition: New

    A scholarly account of what is currently known about consumer behavior, focusing on theoretical approaches and research directions. This includes the application of behavioral concepts to the study of consumer motivation; decision making; attitude change; buying patterns; and the effects of mass communication upon consumers. More than 30 specialists in the field contribute their psychological and sociological research findings. Annotation copyright Book News, Inc. Portland, Or.
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    Handbook of Consumer Behavior

    $111.11 USD
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