Sale
- Vendor: Mia Karts
Handbook of Services Marketing and Management
$140.59 USD
$112.48 USD
Just 1 left. Order soon!
Free U.S. shipping on all orders. Free international shipping on orders over $99
All orders are dispatched the next business day!
Competitive Pricing You Can Trust — Quality You Can Rely On.
ISBN: 0761916121
Author: Swartz, Teresa A.
Condition: New
The Handbook is organized in six major sections: The service setting, demand management, service excellence and profitability, service recovery, service relationships, and firm-wide service issues.A unique structural feature of the Handbook is the inclusion of both in-depth chapters as well as shorter, more focused `mini' chapters. This variation enables the book to provide broader coverage through the inclusion of more topics.
Have a question?
Handbook of Services Marketing and Management
$140.59 USD
$112.48 USD