HBR's 10 Must Reads on Strategic Marketing

ISBN: 1422189880

Author: Clayton M. Christensen

Condition: New

Stop pushing products-and start cultivating relationships with the right customers.If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. Weve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it-and your customers-at the center of your business.Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: Figure out what business youre really in Create products that perform the jobs people need to get done Get a birds-eye view of your brands strengths and weaknesses Tap a market thats larger than China and India combined Deliver superior value to your B2B customers End the war between sales and marketing