Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising

Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising

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Hitting the Sweet Spot: How Consumer Insights Can Inspire...
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Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising

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Product description

ISBN: 1887229094

Author: Fortini-Campbell, Lisa A.

Condition: New

The Consumer Insight Classic. Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.

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Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising

$44.16 USD
$35.33 USD
 per 

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