Housework and Housewives in American Advertising: Married to the Mop
MIA KARTS BOOKS
Book details
- Language
- English
- Category
- Performing Arts
- Condition
- New
- ISBN-10
- 023011489X
- Vendor: Mia Karts
Housework and Housewives in American Advertising: Married to the Mop
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ISBN: 023011489X
Author: Neuhaus, Jessamyn
Condition: New
An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.
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Housework and Housewives in American Advertising: Married to the Mop
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