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How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding
$102.18 USD
$57.03 USD
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ISBN: 0230220924
Author: Moilanen, T.
Condition: New
Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.
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How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding
$102.18 USD
$57.03 USD