How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding
MIA KARTS BOOKS
How to Brand Nations, Cities and Destinations: A Planning...
Book details
- Publisher
- MACMILLAN
- Format
- Hardcover
- Language
- English
- Category
- Hospitality, Travel & Tourism
- Condition
- New
- ISBN-13
- 9780230220928
- ISBN-10
- 0230220924
- Vendor: Mia Karts
How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding
$57.03 USD
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ISBN: 0230220924
Author: Moilanen, T.
Condition: New
Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.
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How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding
$57.03 USD
