Identifying Hidden Needs: Creating Breakthrough Products
MIA KARTS BOOKS
Identifying Hidden Needs: Creating Breakthrough Products
Book details
- Author
- K. Goffin
- Publisher
- MACMILLAN
- Format
- Hardcover
- Language
- English
- Category
- Industries
- Condition
- New
- ISBN-13
- 9780230219762
- ISBN-10
- 0230219764
- Vendor: Mia Karts
Identifying Hidden Needs: Creating Breakthrough Products
$73.32 USD
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ISBN: 0230219764
Author: Goffin, K.
Condition: New
Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.
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Identifying Hidden Needs: Creating Breakthrough Products
$73.32 USD
