Sale
- Vendor: Mia Karts
Identifying Hidden Needs: Creating Breakthrough Products
$95.73 USD
$73.32 USD
Just 5 left. Order soon!
Free U.S. shipping on all orders. Free international shipping on orders over $99
All orders are dispatched the next business day!
Competitive Pricing You Can Trust — Quality You Can Rely On.
ISBN: 0230219764
Author: Goffin, K.
Condition: New
Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.
Have a question?
Identifying Hidden Needs: Creating Breakthrough Products
$95.73 USD
$73.32 USD