Influence: The Psychology of Persuasion by Robert Cialdini

This edition of Influence: The Psychology of Persuasion by Robert Cialdini explores the key principles of persuasion and how they impact decision-making. Published by Miakarts Books, this title is a foundational work in social psychology and business communication.

• Format: Paperback (as indicated by the cover type classification)
• Explores six universal principles of influence: reciprocity, scarcity, authority, consistency, liking, and social proof
• Includes real-world examples and research from the field of social psychology
• Ideal reading for professionals in sales, marketing, management, and anyone interested in behavioral science
• Published by Miakarts Books; this is a new, unread copy

A practical resource for understanding the psychology behind why people say yes and how to apply these insights ethically.