Influence: The Psychology of Persuasion, Revised Edition

This revised edition of Influence: The Psychology of Persuasion explores the key principles of persuasion and how they shape our everyday decisions. Presented in an accessible format, the book draws on research to explain why people say yes and how to apply these insights ethically.

• Format: Print book, paperback edition
• Key features: Revised and updated content on the psychology of influence and compliance
• Contents: Covers six universal principles of persuasion, including reciprocity, scarcity, and authority, with real-world examples
• Collector value: A widely respected reference for students, marketers, and anyone interested in behavioral psychology
• Condition: New, unread copy

Published under the title that has sold millions of copies worldwide, this edition remains a standard text on the mechanics of persuasion.