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Informatsionnoe obespechenie prinyatiya resheniy v malom biznese (Russian Edition)
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ISBN: 365936746X
Author: Nikitas, Denis
Condition: New
Prinyatie pravil'nogo marketingovogo resheniya rukovoditelyami organizatsiy malogo biznesa osnovano na informatsii i vo mnogom opredelyaetsya eye kachestvom. Odnako informatsiya podverzhena risku bystro ustarevat' i neredko obladaet vysokoy stepen'yu nepolnoty i protivorechivosti. Na sovremennom etape proizoshlo organizatsionnoe otdelenie informatsionno-analiticheskoy deyatel'nosti ot upravlencheskoy, vazhnym komponentom kotoroy ona yavlyaetsya. Eto obuslovleno: 1) vazhnost'yu i otvetstvennost'yu marketingovykh resheniy, opredelyayushchikh konkurentosposobnost' organizatsii; 2) rostom ob"yemov informatsii, kotoruyu neobkhodimo obrabotat' v tselyakh vybora i obosnovaniya resheniya; 3) defitsitom vremennogo resursa u rukovoditeley; 4) otsutstviem professionalizma v informatsionnoy oblasti u predprinimateley i upravlentsev. Perechislennye faktory nashli osoboe otrazhenie v organizatsiyakh malogo biznesa vsledstvie: otsutstviya finansovykh resursov dlya poiska informatsii i provedeniya marketingovykh issledovaniy; ogranichennogo shtata sotrudnikov; nebol'shikh oborotov. Dlya resheniya etikh voprosov neobkhodimo provedenie spetsial'nykh nauchnykh issledovaniy. V etoy svyazi tema dissertatsionnoy raboty dostatochno aktual'na.
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Informatsionnoe obespechenie prinyatiya resheniy v malom biznese (Russian Edition)