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Intangible Assets (Oxford Management Readers)
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ISBN: 0199256934
Author: Hand, John
Condition: New
Wealth and growth in today's economies are driven primarily by intangible assets. Physical and financial assets are rapidly becoming commodities, yielding at best a competitive return on investment. Abnormal profits, dominant market position and even temporary monopolies are most effectively achieved by the sound deployment of intangible assets. The aim of this book is to bring together the best research and thinking in this exciting and rapidly emerging area.
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Intangible Assets (Oxford Management Readers)
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