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International Business Organization: Subsidiary Management, Entry Strategies and Emerging Markets (The Academy of International Business)
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ISBN: 0333734424
Author: Chapman, Malcolm
Condition: New
The fifth volume of the Academy of International Business Series concentrates on three crucial areas of International Business: organizational issues across multinational enterprises, international market entry strategy and emerging markets. It examines theory and practice in parent-subsidiary relationships, in host country and MNE interactions, and in the organizational response of international business to dynamics in the global economy.
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International Business Organization: Subsidiary Management, Entry Strategies and Emerging Markets (The Academy of International Business)