International Place Branding Yearbook 2011: Managing Reputational Risk
MIA KARTS BOOKS
International Place Branding Yearbook 2011: Managing Repu...
Book details
- Publisher
- MACMILLAN
- Format
- Hardcover
- Language
- English
- Category
- Hospitality, Travel & Tourism
- Condition
- New
- ISBN-13
- 9780230279537
- ISBN-10
- 0230279538
- Vendor: Mia Karts
International Place Branding Yearbook 2011: Managing Reputational Risk
$66.67 USD
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ISBN: 0230279538
Author: Go, Frank M.
Condition: New
The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.
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International Place Branding Yearbook 2011: Managing Reputational Risk
$66.67 USD
