International Place Branding Yearbook 2012: Managing Smart Growth and Sustainability
MIA KARTS BOOKS
Book details
- Author
- F. Go
- Publisher
- MACMILLAN
- Format
- Hardcover
- Language
- English
- Category
- Economics
- Condition
- New
- ISBN-13
- 9780230279520
- ISBN-10
- 023027952X
- Vendor: Mia Karts
International Place Branding Yearbook 2012: Managing Smart Growth and Sustainability
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ISBN: 023027952X
Author: Go, F.
Condition: New
This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth.
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International Place Branding Yearbook 2012: Managing Smart Growth and Sustainability
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