Introduction to Revenue Management for the Hospitality Industry: Principles and Practic...
MIA KARTS BOOKS
Book details
- Author
- Kimberly Tranter
- Publisher
- Pearson
- Format
- Paperback
- Language
- English
- Category
- Microeconomics
- Condition
- New
- ISBN-13
- 9780131885899
- ISBN-10
- 0131885898
- Vendor: Mia Karts
Introduction to Revenue Management for the Hospitality Industry: Principles and Practices for the Real World, An
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ISBN: 0131885898
Author: Tranter, Kimberly
Condition: New
Addressing an emerging course in hospitality management, this one-of-a-kind book outlines the basic elements of the revenue management process and the keys to effective revenue management planning. Using the Rev MAP model as a guiding framework, it shows how to develop, implement, and evaluate a strategic management process. Professional profiles highlight key issues and career paths, while application chapters relate material to each segment of the hospitality industry. A final chapter looks at trends and forecasts the future evolution of this important new field. MARKET: Revenue management professionals in the hospitality industry.
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Introduction to Revenue Management for the Hospitality Industry: Principles and Practices for the Real World, An
