Killer Visual Strategies: Engage Any Audience, Improve Comprehension, and Get Amazing Results Using Visual Communication

ISBN: 1119680220

Author: Balliett, Amy

Condition: New

Considered "One of the Best Marketing & Sales Books of 2020" by the prestigious Porchlight Business Book Awards, this is the essential guide to harnessing the power of visual communication."... I can think of no book right now that's more relevant to marketers, designers, and brand leaders!" -Guy Kawasaki, Chief Evangelist of Canva, Renowned Author, and SpeakerVisual communication has changed.Because 91% of today's audiences prefer visual content as their first form of information delivery.And a staggering 94% of first impressions of a brand or product will be based entirely on the design of that visual content.That's why we need to use visual storytelling to help us establish and strengthen relationships, engage distracted audiences, and bring clarity to complexity.Killer Visual Strategies examines how visual communication has transformed how brands connect with their customers and colleagues alike.It looks at the growing audience demand for quality visual content and how organizations must meet this demand or risk being left behind.In addition to providing actionable rules to follow for creating high-impact visual content, Killer Visual Strategies also explores the latest trends, including visual search, augmented reality (AR), and virtual reality (VR), as well as what lies ahead in this dynamic field!Applicable to a wide range of professions where visual content is now vital to sharing a message, you can expect Killer Visual Strategies to deliver:Best practices for modern visual communication Inspiration from outstanding and groundbreaking visual examples The latest trends in visual communication A comprehensive breakdown of how it affects marketing, sales, design, HR, and more! Killer Visual Strategies is the evolution of visual communication as a fundamental part of how a story is told.