Legends and Soles: The Memoir of an American Original - Inside the Marketing Genius Who Signed Michael Jordan, Revolutionized Sports, and Changed College Basketball Forever

ISBN: 006342343X

Author: Keteyian, Armen

Condition: New

The gripping and eye-opening sports marketing memoir from the Savior of Nike and the man who discovered Michael Jordan, Sonny Vaccaro.Written in collaboration with six-time New York Times bestselling author Armen Keteyian, Legends and Soles provides context and truth to the sensational media stories and headlines, including: Vaccaros pivotal role in the never-before-told story of the courting and signing of Michael Jordan How Nike, at the behest of an embittered Knight, went as far as having the Portland FBI investigate Vaccaro who was working for archrival Adidas on a RICO charge of corporate espionage His close relationships with NBA superstars Kobe Bryant, LeBron James, Kevin Garnett, and Tracy McGrady, and Hall of Fame coaches Jerry Tarkanian of UNLV and John Thompson of Georgetown The high stakes drama behind the OBannon lawsuit that changed the entire landscape in college sportsFilled with in-depth stories illuminating the behind-the-scenes world of the shoe wars, Legends and Soles is the long-awaited memoir of a giant of American sports and a marketing genius.